Learn CRO. Grow your online business.
Online course designed for small business owners. In 10 practical, easy-to-follow modules, you’ll learn how to improve your website independently and turn visitors into customers.
1
free module to try out
$ 99,-
one-time payment, excl. VAT
15
day money-back guarantee
You can achieve better results by optimizing your website.
You don’t always need more traffic. You can achieve better results by optimizing your website. Visitors who drop off too early because of confusion or uncertainty are missed opportunities. Turn more of the visitors you already have into customers.
Find the reasons why visitors drop off and help them move toward taking action. Communicate a clear and compelling message, give visitors what they need, and create a straightforward path from their first visit to completing your main goal.
Optimize with confidence. Use the proven method of conversion rate optimization. Get familiar with an approach you can keep using to improve your pages.
After completing this course you
💡 Think like an optimizer
Stop copying random tips from YouTube. Learn how to evaluate websites yourself.
💡 Make confident decisions
You learn to choose improvements based on persuasion, recurring patterns and real behaviour.
💡 Use one repeatable framework
You can use it again and again for every page you want to improve.
This course is for you if you..
- run a small business and want to get more value from your existing visitors.
- don’t want to increase your ad budget just to get more revenue.
- want a practical framework instead of guessing what to change.
- have limited time and need a simple, repeatable process.
- want to understand why visitors don’t take action, not just what to change.
Also if you don’t have a website yet, but want a strong foundation from the start.
Student experiences
What you get in this course
✓ 10 insightful modules
✓ Lessons full of insights, tips and examples
✓ Practical assignments in each module
✓ Downloadable worksheets & templates
✓ Future course updates
✓ English subtitles
✓ 15 days money back guarantee
✓ No expiration date
Duration
+/- 2 hours
Language
+ subtitles
English
Course platform
Hotmart
Price (excl. VAT)
$99
About the instructor
In 2018, I began focusing on conversion optimization in my work as an all‑round digital marketer, and it ultimately became my specialization.
Thinking like an optimizer changed how I look at websites and how I make decisions. Once you know what to look for critically and consciously, you start gaining much more insights.
This year I found out how much I enjoy sharing this way of thinking and helping small businesses, which is why I created this course.
Paul van Aalten
Conversion Specialist,
based in Amsterdam
Course curriculum
Discover what each module brings you.
1. Website goals
We start at the beginning of the optimization process. You’ll explore what your website should achieve and how different goals can exist at the same time. You’ll also look at why it helps to connect your goals to what people look for and expect when they visit your website.
2. Preparation
In this part you’ll learn how to measure your goals. You’ll look at how to track what visitors do, how to record where you start, and how to build a simple habit of regularly checking your results.
3. Unique value proposition
The promise your website makes helps visitors decide if they want to continue. They need to know if your website fits their needs, so how you express that promise is crucial. In this part, you’ll work out what you do and what sets you apart from the competition. And you’ll learn how to turn that into a clear message. One that a new visitor understands within the first few seconds of arriving on your website.
4. Awareness levels
Visitors aren’t all the same, and they arrive with different levels of understanding of what they need and what they’re looking for. These levels determine what information someone needs at that moment, and if your website currently provides it. In this part you’ll explore these levels and learn how to identify what’s most common for your visitors.
5. Website funnel
In this part you’ll map the path a visitor travels from first arrival to final conversion. You’ll learn which pages belong to which stage, and what each page type is designed to do. By the end of this part, you’ll have a clear understanding of your current website funnel, how it relates to your website goals, and the role it plays in your future optimizations.
6. Heuristics
To reduce the amount of visitors that leaves your website without taking action you must understand what works on a page and what doesn’t. To get there you need a fresh perspective. It helps you analyze the page without being influenced by your own habits or assumptions. In this part you’ll learn a structured way to do that, using proven principles that apply to any website.
7. Page structure
A well-structured page doesn’t just present information. It guides a visitor from arrival to action. In this part, you’ll learn a model that helps you shape that structure on your most important pages.
8. Copywriting
A conversation is interactive. You listen and react to someone, and adjust the moment something changes. Your website can’t do any of that. It has one chance to connect with every visitor who lands on it. In this part, you’ll learn how to write copy that feels like it was written specifically for the person reading it.
9. Style guide
Before a visitor reads a single word, your website has already made an impression, a visual one. That impression is immediate and emotional, but the choices behind it are deliberate. When those choices fit together, your website feels coherent. In this part, you’ll learn to make those choices, so that first impression works in your favor.
10. Roadmap & evaluation
This is where everything comes together. You’ve explored your website goals, your visitors, your funnel, and your pages. Now you turn all of that into a plan you can actually work from. In this final part you’ll build your own roadmap, learn how to prioritize your ideas, and learn more about how to interpret the results of your improvements.
Frequently asked questions
Do you have a question about the course? Here you can find answers to the most common questions. If you don’t see your answer here, feel free to reach out.
How can I access the free module?
First create an Hotmart account. Then you’ll get directed to the Grandimize Members Area. There you can access the free content, module 1 of the course.
How to access the course?
You can purchase the complete course at the checkout. The payment will be handled by Hotmart.
You’ll receive your access information by email. The content can be viewed or downloaded on your desktop, smartphone, tablet, or other digital device.
01 – Log in to Hotmart by clicking on ‘Sign in‘
02 – Go to the left-side menu, click on ‘My account’
03 – Click on ‘My Purchases’ and you’ll find the course you’ve purchased.
How long do I have access to the course?
There is no expiration date. Once you have access, you keep access. You can return to the course or rewatch any video whenever you want.
Do I need any experience to do the course?
No. The course is designed for beginners and covers the essentials of conversion optimization. It touches on areas like copywriting, visual design, data analytics and consumer psychology, but you don’t need experience in any of them.
Can I do this course if I don't have a website yet?
Yes, you can definitely do this course. Most principles are just as valuable when creating a new website. The only difference is that you don’t have historic data yet. You simply choose a starting point for your decisions now, and optimize based on real data later.
Is A/B testing also a course topic?
No. A/B testing is a great way to prove assumptions and measure the outcome of optimization ideas. But to get statistically significant results, a website needs a large amount of traffic. A/B testing tools are also expensive. For these reasons, it’s not realistic for small online businesses.
How do I know if this course is good for me?
The first part of the course free, so you can see if you like the content and the way it’s presented. If you want to continue, you can purchase the full course.
What is the duration of this course?
The videos take about two hours in total. You should plan a couple of extra hours for the assignments. They’re an important part of the course, because they help you gain insights into your visitors, make decisions and apply everything you learn.
Will the course be updated?
Yes. Just like website optimization, also this course will be optimized and updated.
Can I ask questions about the course?
Yes you can. Use the contact form on this website and I’ll reply as soon as I can.
Who processes my personal data?
Your personal data is processed by Hotmart. Read more about what data they process and why in their privacy policy.
If you have questions about data processing, or about your order or account, contact Hotmart.
Why is the price different in my local currency?
The course price is listed in US dollars (excluding VAT). During checkout, Hotmart automatically converts the price to your local currency and adds any applicable VAT. Because exchange rates and tax rules vary, the final amount may differ from a simple currency conversion.
Which payment methods are available?
Available payment methods vary depending on your country and location. During checkout, Hotmart will automatically show the payment options available to you. These may include credit card, debit card, PayPal, and other local payment methods.
You can find an overview of available payment methods here.